What to Wear to Your Brand Photoshoot
Getting ready for your brand photoshoot can feel exciting… and a little overwhelming.
One of the most common questions we hear is: “What should I wear?” You want to feel like yourself, look put together, and choose something that reflects your brand… all at the same time.
The good news? It doesn’t have to be complicated.
Start with what feels like you
The most important thing is that you feel comfortable and confident in what you’re wearing.
If something feels too far outside your usual style, it will likely show in your photos. Instead of trying to “dress like a brand,” focus on choosing outfits that feel like a slightly elevated version of your everyday self.
Holistica Apothecary by Likewise Brand Studio.
Choose pieces that reflect your brand
Your clothing is part of your visual identity.
Think about:
your brand colours
the feeling you want to convey (soft, bold, minimal, creative)
the type of clients you want to attract
For example:
neutrals feel calm and timeless
bold colours feel expressive and energetic
textures add depth and interest
Keep it simple and cohesive
You don’t need a huge wardrobe… 2-3 thoughtfully chosen outfits is more than enough.
Try to:
avoid overly busy patterns
stick to a cohesive colour palette
choose pieces that work well together
This helps your photos feel consistent across your website and social media.
Think about movement and comfort
You’ll be moving, sitting, standing, and interacting during your shoot, so comfort matters.
Flowy fabrics, layers, and pieces you can move easily in tend to photograph beautifully and help you feel more at ease.
Allison Bailey Design by Likewise Brand Studio.
Add personality through details
Accessories, props, and small details can bring your brand to life.
This could look like:
your tools or materials
a favourite notebook or coffee mug
textures or fabrics that reflect your style
These elements help tell your story in a natural, authentic way.
You don’t have to figure this out alone
If you’re feeling unsure, you’re not expected to have everything perfectly planned.
At Likewise, we provide a customized photoshoot guide with styling suggestions, mood boards, and a shot list so you feel clear and supported going into your session.
Ready for brand photos that feel like you?
If you’re based in Edmonton, Alberta or Halifax, Nova Scotia and looking for brand photography that feels natural, aligned, and easy to show up with, we’d love to support you.
